Apple's Q4 share in the hottest Huawei ZTE smart m

2022-10-14
  • Detail

Apple's Q4 share in Huawei ZTE smart machine market fell to 7.5%

on the other side of the ocean, Apple's share price has just jumped to the level of $500, while in China, the world's largest market, apple is facing fierce competition from low-end smart manufacturers. Despite the huge demand in the iPhone market, Apple's share has declined for two consecutive quarters, which is worried about being unable to compete with "grassroots" Huawei and ZTE

giants share their own highlights

according to Gartner, a market consulting agency, in the fourth quarter of 2011, Apple's market share in China's intelligence fell to 7.5% from 10.4% in the previous quarter, and its market share ranking also fell to fifth from fourth in the previous quarter. The market share of Huawei and ZTE in China's intelligence increased to 12.6% and 11.1% respectively; The market share of Samsung and Nokia in South Korea are 24.3% and 19.6% respectively, and the price of a biodegradable plastic bag is 4 to 5 times its price, ranking firmly in the top two

according to the data, the share of geeya, the old king of intelligence, has been declining from more than 40% in Q1. Samsung leapt to replace Nokia and became the largest intelligent manufacturer in the Chinese market in the fourth quarter. It is worth noting that Huawei and ZTE, the two big Chinese companies that started as customized telecom operators, have become rising stars in the smart market

the analysis points out that China has the largest number of users in the world, with more than 970million users in the mainland, more than the entire European population. The iPhone 4S was officially launched last month, and consumers bought it with money, which also caused a certain decline in Apple's shipments. There was a riot when the iPhone 4S was sold in a retail store in Beijing. At present, Apple has decided not to sell iPhone 4S in retail stores in Beijing and Shanghai for the time being

more reasons for the decline in sales may come from the competitors themselves - Huawei and ZTE, which started from customizing for China Mobile and went abroad to overcome the barrier of 1000 yuan smart camp with low price strategy, which is inseparable from the unique business strategy behind it

OEM OEM OEM shipments are large. ZTE surpassed LG and rim

looking back at the beginning of January this year, ZTE lost its patent lawsuit with Ericsson, facing huge compensation of up to 500million euros and market entry, resulting in a sharp decline in the stock price in the short term. However, this will not hinder ZTE's performance in China's smart market

Nomura published a research report that "in the past year, ZTE and Huawei have strong OEM production strength in China. In terms of shipments, they ranked fourth and sixth respectively in the OEM production market, surpassing LG Electronics and research in motion (RIM)."

the market share of smart OEM production in China is increasing. Nomura reported that in the past year, the Chinese smartphone market increased by 27% to 27million pieces in the fourth quarter, compared with 78million pieces in the whole year last year, accounting for 19% of global demand

for smart manufacturers, they are obviously unwilling to give up seizing this fat meat. Jayesh easwaramony, an analyst at frost&sullivan in Singapore, a consulting firm, believes that Huawei and ZTE have catered to the needs of China's low-end smart market with low-cost sales strategies, which is quite attractive to the three Chinese telecom operators

most of the smartphones produced by Huawei and ZTE use Google Android operating system, and most of them are priced at about 1000 yuan, which has won more favor from Chinese consumers in terms of price. "If you want to sell in the mass market in China, a simple experience is that the best price is 70% of your monthly income, and the price of iPhone is higher than the two-month salary of ordinary Chinese consumers." The analyst explained

apple still seizes the high-end market

in addition to local manufacturers, Apple's growth rate also lags behind international manufacturers. Since the first quarter of 2010, Apple's share of the Chinese smart market has more than doubled, but Samsung's share of the Korean smart market has soared more than tripled over the same period

although the market share has declined, there is still a huge demand for iPhone in the Chinese market. Since 2007, China Mobile and apple have been negotiating for more than four years to introduce iPhone and feed back relevant data to people for reference. So far, no substantive results have been achieved. At present, China Unicom still has a "monopoly" on iPhone sales

Bank of America Merrill Lynch predicts that if Chinatelecom starts releasing iPhones in May, 1.4 million iPhones are expected to be shipped throughout the year. Morgan Stanley predicts that Chinatelecom will add million iPhone users next year. Some analysts pointed out that Apple will not launch an iPhone that can match its network technology (TD-LTE) until the end of this year or 2013 at the earliest. After apple and Chinatelecom reach a sales agreement, it will further help the sales of iPho spring to change the test torque ne of the experimental machine in China. 21st century

Copyright © 2011 JIN SHI